Our Investments
Diverse Portfolio.
Aligned Objectives.
Our ethos is simple – found or buy, build then sell.
Our current business are in a mix of the three stages above, with three exits in the last four years, three companies in the early stages and three within our growth or “build” stage. We are now deploying our time and money into the significant opportunities we see in the renewables and infrastructure market, within the UK and Europe.
The Inicio model is simple: install solar systems on commercial buildings, let clients save from day one under a long-term agreement, and collect reliable cash flow on the other side. It’s a win for the client, a win for the planet, and a long-term asset play for investors. After bootstrapping to over £24M in revenue with the help of Pharaoh Capital — with projects delivered for large national clients, including CBRE, Yodel and other major PLCs — Inicio is now raising £100 million in debt capital to scale faster and own more of the energy transition.
Key Performance Indicators for Inicio:
Projects Delivered – 47
Annual Recurring Revenue – £624,000
Lifetime Contracted Value – £9,360,000
Project Pipeline Value – £127,300,000
Solar4Business is the commercial installations division of the Pharaoh Capital Group, focusing on installs ranging from 10kW to 5mWh in the United Kingdom. Its mission is to make sustainability accessible while cutting costs for its commercial customer base. In June 2023.
Solar4Business joined the Pharaoh Capital portfolio, bolstering our lineup of solar-powered brands. Solar4Business prides itself on offering state-of-the-art industry technology at the most competitive prices. The business was founded with the aim of enabling companies to enhance their environmental commitments through ESG reporting, technical design and its full turnkey operation to install Solar Projects on mass, at significant scale.
Key Performance Indicators for Solar4Business:
Projects Delivered Y/E June 25 – 192
Annual Projected Turnover Y/E June 25 – £7,420,000
Projected 3 Pipeline Value – £127,300,000
Contracted Order Book – £6,100,500
Solar4Business is the residential installations division of the Pharaoh Capital Group, focusing on installs ranging from 2kW to 40kW on residential properties throughout the UK. Its mission is to make
sustainability accessible while cutting costs for its residential customer base. In June 2023, Solar4Homes joined the Pharaoh Capital portfolio, bolstering our lineup of solar-powered brands. Solar4Homes prides itself on offering state-of-the-art industry technology at the most competitive prices. The business was founded with the aim of enabling homeowners to reduce their costs and reduce their carbon footprint alongside the obvious financial benefits. The business has averaged 12 installs a week since Pharaoh bought the business with steady, year on year growth.
Key Performance Indicators for Solar4Homes:
Projects Delivered Y/E June 25 – 312
Annual Projected Turnover Y/E June 25 – £2,574,000
Customer Satisfaction Report – 4.97/5
Contracted Order Book – £1,250,911
Wholesolar is an emerging brand in the solar energy sector that is challenging conventional hardware retailers by supplying a wide range of products to both the residential and trade markets. The business was established having recognised a gap in the market to tackle the problems associated with overpriced, low quality products as well as selling pre-selected bundles to simplify the buying process whilst making it more cost effective for the end user. With Pharaoh Capital’s long history in the renewable energy sector, Wholesolar sits comfortably amongst our portfolio, adding to and making use of our in-house expertise and buying power.
Key Performance Indicators for WholeSolar:
Annual Projected Turnover Y/E June 25 – £1,920,000
Customer Satisfaction Report – 4.91/5
Aged Debt with Trade Credit Customers – 11 days
Hortor is a specialist in the Managed Services, Executive Search, Recruitment and Contract Labor market, operating throughout North & South America, Asia and Central Europe. Established in 2014 Hortor quickly established a reputation for delivering exceptional support to the Energy, Telecoms, IT, Fintech and Financial Services sectors. This knowledge and industry expertise, coupled with an ambitious five-year plan towards becoming a $100m turnover business, made Hortor and its global workforce, the perfect addition to Pharaoh’s expanding portfolio.
Key Financial Metrics:
Revenue – $12.900,012
Gross Profit – $6.151,200
EBITDA – $3,211,100
Date – Y/E 24
Nicholson & Co is a family-run business which drives forward shareholder value for all parties involved. We have a reputation to deliver on projects, whether that be a large business turnaround with property assets in distress, or a single-family dwelling which needs renovating to a luxury standard.
We focus on the top end of the market, with a focus on timeless luxury for the next generation to enjoy. Learn more about our recent property projects and ongoing developments on the company’s dedicated website, giving you an exclusive look at the Nicholson & Co portfolio.
Chesterblair Homes is a regional construction firm, building and contracting mainly for The Nicholson Family and their property development arm, N&CO. Chesterblair has a core team of highly experienced and professional tradesman, allowing for a full turnkey
approach to house building. In early 2025, ChesterBlair has expanded its operations to provide full turnkey building provision for commercial and industrial schemes, with a focus on Energy Efficient building work whilst ensuring character is retained in its properties.
Whether you want to enhance your current home or start from scratch creating your own Chesterblair Home, you will receive the same attention and dedicated service. We pride ourselves on our commitment to providing a professional and the highest quality of work.
Our Approach
Pharaoh Capital investments are made in companies from early-stage to expanding businesses seeking to develop products and/or markets.
Our Investments
Transformational capital should unleash a business’ potential. Our investment portfolio shares operating characteristics and competitive dynamics that drive long term value.
News & Insights
Pharaoh Capital’s £24M Revenue Model
14/08/2025
Pharaoh Capital announced it has reached £24 million in revenue, underscoring increasing investor demand for recurring-income opportunities tied to renewable energy.
Pharaoh Capital’s £24M Revenue Model Signals Investor Demand
12/08/2025
The U.K.-based investment firm’s milestone highlights growing confidence in renewable energy as a stable, income-producing asset class.
Bloomberg Company Profile – Pharaoh Capital Limited
12/08/2025
Pharaoh Capital Limited operates as an investment firm. The Company manages and invests a company-owned portfolio in energy and renewable sectors. Pharaoh Capital serves clients in the United Kingdom.
How One Entrepreneur Is Helping CEOs Future-Proof Their Energy Strategy
12/08/2025
Pharaoh Capital and its Renewable Strategy is gaining significant traction.
The operator quietly slashing energy bills for UK industry
12/08/2025
Inicio is on the path to raising £100m from private capital debt, to fix the archaic energy supply industry. Pharaoh Capital leads the investment round.
Pioneering the Dawn of Sustainable Business Energy
12/08/2025
Our CEO was recently interviewed and Awarded European Entrepreneur of the Year 2024 by Aspioneer Magazine. Here is a link to the article.
Securing Energy Certainty: A Financial Playbook for the Volatile Decade Ahead
12/08/2025
Pharaoh Capital owned Inicio Funding drives growth to £24M in its second year of trading, helped by its asset backed, Capex free Solar Infrastructure business. Here from our CEO’s conversation with Global Banking & Finance.
Pharaoh Capital acquires UtilityMix
25/07/2023
Energy Sector investor Pharaoh Capital today announces the acquisition of UtilityMix, the UK’s leading technology platform for Letting Agencies, in an undisclosed seven-figure deal.
North West private equity activity continues to fall in first half of 2023
24/07/2023
Pharaoh Capital continues to buck the trend as PE activity continues to fall across the North West in the first half of 2023, following a slow year in 2022. According to provisional half-yearly data from CMBOR.